Post by account_disabled on Jan 7, 2024 23:13:22 GMT -5
The health crisis and the context of economic uncertainty are drawing a new panorama with consumption patterns, trends and changes in routine until now unknown. The global data analysis company Nielsen has defined 4 types of households according to their predisposition to spend in this scenario; In addition, it has analyzed the relationship between health and new consumer perspectives and other notable trends. 4 types of home – In first place are the so-called “ impacted ”, who constitute the largest group among Spaniards ( 37% ). These households are characterized by seeing their economic situation affected by the pandemic , which leads them to more exhaustive control of spending.
On the other hand, there are the “ vigilantes ” ( 31% ); those who have not suffered a major impact on their income but who are still cautious and pay much more attention to what they Phone Number List spend now. – “ Bubble ” households ( 20% ) constitute the third type. We could say that they are the most neutral profile. In short, they are those who have not noticed the crisis and who are not aware of that euro up or down. – Finally, “ uncautious ” households would be that “unaware” minority that, despite being economically affected, do not adopt measures to control their expenses. According to Nielsen, "on the whole, consumer confidence has decreased, which went from 90 points in the first quarter of the year to 62 points in the second." Caring for health and our environment To this greater concern about consumption we must add two equally relevant trends: greater concern about health and the environment .
According to company data, 60% of Spaniards spend more on healthy eating than before the start of the crisis. In addition, a similar volume of the population uses online tools to search for information about products. On the other hand, concern for health has increased by about 30 points, standing at 50%; and awareness of sustainable consumption now stands at 53% . In short, we are talking about a new consumer profile that sees beyond the product and looks for values and benefits. Home as a refuge All of these changes are popularizing “ coconning ,” a trend that refers to using the home as a fortress . With this comes the rise of searches for domestic leisure, which, in turn, has boosted related sectors: baking and cooking products (for example, flour sales have grown by 48%) or the boom in streaming services.
On the other hand, there are the “ vigilantes ” ( 31% ); those who have not suffered a major impact on their income but who are still cautious and pay much more attention to what they Phone Number List spend now. – “ Bubble ” households ( 20% ) constitute the third type. We could say that they are the most neutral profile. In short, they are those who have not noticed the crisis and who are not aware of that euro up or down. – Finally, “ uncautious ” households would be that “unaware” minority that, despite being economically affected, do not adopt measures to control their expenses. According to Nielsen, "on the whole, consumer confidence has decreased, which went from 90 points in the first quarter of the year to 62 points in the second." Caring for health and our environment To this greater concern about consumption we must add two equally relevant trends: greater concern about health and the environment .
According to company data, 60% of Spaniards spend more on healthy eating than before the start of the crisis. In addition, a similar volume of the population uses online tools to search for information about products. On the other hand, concern for health has increased by about 30 points, standing at 50%; and awareness of sustainable consumption now stands at 53% . In short, we are talking about a new consumer profile that sees beyond the product and looks for values and benefits. Home as a refuge All of these changes are popularizing “ coconning ,” a trend that refers to using the home as a fortress . With this comes the rise of searches for domestic leisure, which, in turn, has boosted related sectors: baking and cooking products (for example, flour sales have grown by 48%) or the boom in streaming services.