Post by account_disabled on Jan 8, 2024 3:45:54 GMT -5
The world, as we knew it, has changed. In recent months we have witnessed a digital revolution that has completely transformed the business model of companies, consumption models and the way we relate to each other. The new consumer, the impact of the crisis and the constant uncertainty that the pandemic is generating have triggered the need for communication and marketing to adapt to the new reality through new strategies, ways of measuring and planning. But what are the new and popular ways for companies to seek efficiency? Are Spanish companies prepared to face these changes.
To answer all these questions, Publicis Groupe has launched Mass2one, an initiative that collects the latest studies and evidence at an international level on how communication and marketing should adapt to the new Email Data needs of consumers , and that measures the state of the issue in our country through an investigation carried out by the company itself, in which a total of 81 senior managers from the world of marketing, advertising and communication have participated. And to present the results, Publicis Groupe will organize a virtual event on November 19, at 11:00 a.m.
That will bring together major experts in the sector, such as Ricardo Molero , Head of Digital Investment & Programmatic & Paid Social at Publicis Media, César Valencoso , Consumer Insights Consulting Director at Kantar, Tomás Navarro , Chief Strategy Officer Publicis Communications, Miguel Justribó , Chief Purpose Officer Food Delivery Brands, Esther Morell , Creative & Social Marketing Manager at Samsung and Miguel Ángel Furones , Honorary President of Publicis Groupe , who will share with viewers their point of view on the initiative presented by the advertising group and provide their own conclusions. Don't miss the opportunity to get to know Mass2one and the opinion of these great experts and follow the event on November 19 at this link.
To answer all these questions, Publicis Groupe has launched Mass2one, an initiative that collects the latest studies and evidence at an international level on how communication and marketing should adapt to the new Email Data needs of consumers , and that measures the state of the issue in our country through an investigation carried out by the company itself, in which a total of 81 senior managers from the world of marketing, advertising and communication have participated. And to present the results, Publicis Groupe will organize a virtual event on November 19, at 11:00 a.m.
That will bring together major experts in the sector, such as Ricardo Molero , Head of Digital Investment & Programmatic & Paid Social at Publicis Media, César Valencoso , Consumer Insights Consulting Director at Kantar, Tomás Navarro , Chief Strategy Officer Publicis Communications, Miguel Justribó , Chief Purpose Officer Food Delivery Brands, Esther Morell , Creative & Social Marketing Manager at Samsung and Miguel Ángel Furones , Honorary President of Publicis Groupe , who will share with viewers their point of view on the initiative presented by the advertising group and provide their own conclusions. Don't miss the opportunity to get to know Mass2one and the opinion of these great experts and follow the event on November 19 at this link.